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Michael Olrik-Andersen

Passionate and lively communicator, facilitator and advisor with extensive experience from both Danish and international companies

5.0

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Foredrag (4)

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It doesn't start with your WHY... it starts with something far more important!

What kind of problems have you set out to solve for the customers?

Fra DKK 7.210 ekskl. moms.

Why is branding more important than ever?

What problems is it really that our brand was created to solve?

Fra DKK 20.600 ekskl. moms.

Employer branding as a driver for recruitment and retention

In an overheated job market, employer branding is more important than ever!

Fra DKK 12.360 ekskl. moms.

Strengthen competitiveness - see the world through the eyes of your customers

Customers hire products, solutions and brands to solve their problems. Therefore, the customer's starting point is crucial for creating valuable brands and valuable products and solutions.

Fra DKK 12.360 ekskl. moms.

Workshops (2)

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From diffuse competitive elements to strong brand

Strengthen your brand and make it the spearhead of your competitive power

Fra DKK 30.900 ekskl. moms.

What problems do customers "hire" your products and company to solve?

Uncover your real competitive power by understanding the problems customers are trying to solve through your products.

Fra DKK 30.900 ekskl. moms.

Om Michael Olrik-Andersen

Michael Olrik-Andersen is a branding expert, lecturer and strategic advisor for a large number of Danish and international companies. Michael's focus is the sweet spot between business strategy and brand strategy. That is, where branding becomes a decisive tool for the company's success and not just an exercise in sympathy. Michael has solid experience from the Danish advertising industry and has established the consulting company Brandwyzer, which helps companies to optimize their brand, solutions, communication and behavior through deep customer understanding. Michael's strong personality shines through with passion, experience and empathy as keywords. "In connection with a complete re-branding process, Michael was extremely competent on a strategic level. The task was to create a new stronger and more western profile for our company.... The fact that Michael also has an infectiously positive and bubbly personality doesn't exactly make the process more difficult. I can only highly recommend Michael.” –Carsten Tidselbak, CEO of ATOP Europe