Employer branding as a driver for recruitment and retention

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In an overheated job market, employer branding is more important than ever!

The battle for the good hands and heads has intensified in these years. It is no longer just about good job descriptions, areas of responsibility, compensation packages in the form of salary and pension. It is much more about what the company offers as a workplace. In other words, it is about understanding "Which job does the company hire an employee to solve for them?" And subsequently identify precisely: The decisive characteristics The main characteristics The driving behavioral values - which the employees associate with the company as a workplace. Once the company has identified these three crucial parameters, it can build a strong employer brand that can act as an engine for attracting new employees and retaining existing employees. In this lecture, you will be introduced to how you identify characteristics, characteristics and driving behavioral values as experienced by the employees. And how the company can activate these in building a strong and business-driven employer brand.

Foredragsholder: Michael Olrik-Andersen

Varighed: 40 - 60 minutter

Emner: Branding, Marketing and Sales, Motivation, Talent development og Winning mentality

Sprog: Dansk

Tilgængelighed:

Tilgængelig fysisk og online