Why is branding more important than ever?

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What problems is it really that our brand was created to solve?

In a world of an infinite number of solutions, customers are exposed to an unprecedented bombardment of information, most often of a factual and therefore difficult to access nature. This leads to complexity, which leads to obscurity, which in turn leads to decisions made associatively, with the "gut". This means that brands play a more important role than ever before. And this means that the companies must be extremely sharp on their brand and product brands in order to get into the preferred position that ultimately leads to sales, to the recruitment of future employees, to investors, to partners and to a better public image. In this lecture, branding expert Michael Olrik-Andersen reviews the considerations and steps the company should take to identify the core of its brand. And then the considerations and steps the company should take to bring its brand to life. During the lecture, the participants are asked a number of strategic questions that can serve as a starting point for discussions at home in the company. Discussions about: - What problems is it really that our brand was created to solve? - How do we solve them? - Why are these precisely the problems we want to solve? - What benefits do others – customers, employees, partners, society – get from our solutions? The lecture can be expanded into a workshop, where Michael Olrik-Andersen helps the management to put the right focus in identifying and developing the most optimal brand.

Foredragsholder: Michael Olrik-Andersen

Varighed: 60 - 90 minutter

Emner: Behaviour, Branding, Business development, Communication, Cooperation og Marketing and Sales

Sprog: Dansk og Engelsk

Tilgængelighed:

Tilgængelig fysisk og online