It doesn't start with your WHY... it starts with something far more important!

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What kind of problems have you set out to solve for the customers?

In the last few years, there has been an enormous focus on companies' purpose, their why. If you, as a CXO, do not have a focus here, you are as good as out. But is that also true? Because no matter how strong a why or purpose the company sets out to define, this rarely means much if the company has not fundamentally understood something much deeper. Namely – what are the problems with the customers that the company has set out to solve. Because yes, it's always about the customers. The problems they are trying to solve and the hopes the customers have for the solutions they are presented with. This is really what the company has to answer through its brand. To deliver a sales promotion framework that solves both the rational, emotional, social and support needs of customers. In this appetizer lecture you will learn about: - Why do you succeed? - Why don't you succeed? - How do you create the framework for future successes and reduce the likelihood of failures?

Foredragsholder: Michael Olrik-Andersen

Varighed: 15 - 30 minutter

Emner: Behaviour, Branding, Communication, Cooperation, Identity, Marketing and Sales og Personal development

Sprog: Dansk og Engelsk

Tilgængelighed:

Tilgængelig fysisk og online

The product is available in the regions: Capital Region

Appetizer: Vores tilknyttede eksperters appetizer-foredrag er helt ekskl. hos Youandx. De varer fra 15 til 60 minutter, og er en kort indføring til den enkeltes foredragsholders speciale. Disse foredrag er billigere end vores traditionelle foredrag, da indholdet er kendetegnet ved at være fastlagt både indholds- og tidsmæssigt og har derudover et begrænset deltagerantal