Lasse Hinke hos YouandX - Introduktion

Lasse Hinke is educated HD(A) and an experienced presenter. He is a marketing strategist and partner in Reklamebureauet Relevans, which he helped start in 1998. Lasse's specialty is strategic communication within a wide range of industries.

Over the years, Lasse has advised many different companies on communication and marketing issues both nationally and internationally.

Lasse has extensive experience in developing and tailoring concepts and tools for communicative and market challenges for companies in many different industries. At the same time, Lasse has a keen eye for implementing and maintaining the concepts - and thus for the results to be achieved.

The lectures are built around a theoretical foundation combined with the practical experiences Lasse has gained throughout his working career.

Furthermore, Lasse is co-author of the book 'Behavioural Psychology in Marketing'. The book is an effective tool for anyone who wants to understand how psychology affects our behavior - and which elements you should notice in your company's communication.


Lasse Hinke

"Digital 2.0 – your company's strategic angle" is based on how you get from strategy to the bottom line in your specific digital setup. The lecture will give you insight and answers in relation to the most important focus areas that are crucial for your company to be successful.

This version of the lecture "Digital 2.0" gives you a completely tailored presentation based on your specific situation.

AGENDA WITH TAILOR-MADE CONTENT:
• From strategy to bottom line
• The core of sales, service and marketing
• Data In real time
• From lead to customer
• From mass communication to 1:1
• Model and method

Read more about how to achieve a more successful digital strategy here: https://www.relevans.dk/viden/14-steps-digital-strategi

The lecture is also available in a more standardized form – under the name "Digital 2.0 – the general strategic angle" – which instead gives a more general picture of the typical company's challenges in the digital world (find it in the overview below).

"Digital 2.0 – din virksomheds strategiske vinkel" tager udgangspunkt i, hvordan du kommer fra strategi til bundlinje i dit specifikke digitale setup. Foredraget vil give dig indsigt og svar i forhold til de vigtigste fokusområder, der er afgørende for, at din virksomhed får succes. 

Denne version af foredraget "Digital 2.0" giver dig et fuldstændigt skræddersyet oplæg med udgangspunkt i jeres specifikke situation. 

AGENDA MED SKRÆDDERSYET INDHOLD:
• Fra strategi til bundlinje
• Kernen i salg, service og markedsføring
• Data I realtid
• Fra lead til kunde
• Fra massekommunikation til 1:1
• Model og metode

Læs mere om hvordan man opnår en mere succesfuld digitalstrategi her: https://www.relevans.dk/viden/14-steps-digital-strategi

Foredraget findes også i en mere standardiseret form – under navnet "Digital 2.0 – den generelle strategiske vinkel" – der i stedet giver et mere generelt billede af den typiske virksomheds udfordinger i den digitale verden (find den i oversigten herunder).

Digital 2.0 – din virksomheds strategiske vinkel 

Digital 2.0 – your company's strategic angle

Network

E-commerce

Business development

Customer experience

Marketing

Sales

Sales tools

Goals

Data analysis

Automation

Big Data

Digitization

Disruption

"Digital 2.0 – the general strategic angle" is based on how you get from strategy to the bottom line in your digital setup. The lecture will give you insight and answers in relation to the most important focus areas that are crucial for your company to be successful.

This version of the lecture "Digital 2.0" does not start from you and your company, but gives a more general picture of the typical company's challenges in the digital world. If you instead want a tailored lecture based on your specific situation, I recommend the lecture "Digital 2.0 – your company's strategic angle" instead (find it in the overview below).

AGENDA:
• From strategy to bottom line
• The core of sales, service and marketing
• Data In real time
• From lead to customer
• From mass communication to 1:1
• Model and method

Read more here about how to achieve a more successful digital strategy: https://www.relevans.dk/viden/14-steps-digital-strategi

"Digital 2.0 – den generelle strategiske vinkel" tager udgangspunkt i, hvordan du kommer fra strategi til bundlinje i dit digitale setup. Foredraget vil give dig indsigt og svar i forhold til de vigtigste fokusområder, der er afgørende for at din virksomhed får succes. 

Denne version af foredraget "Digital 2.0" tager ikke udgangspunkt i dig og din virksomhed, men giver et mere generelt billede af den typiske virksomheds udfordinger i den digitale verden. Ønsker du i stedet et skræddersyet foredrag med udgangspunkt i jeres specifikke situation, anbefaler jeg dig i stedet foredraget "Digital 2.0 – din virksomheds strategiske vinkel" (find den i oversigten herunder).

AGENDA:
• Fra strategi til bundlinje
• Kernen i salg, service og markedsføring
• Data I realtid
• Fra lead til kunde
• Fra massekommunikation til 1:1
• Model og metode

Læs mere her om hvordan man opnår en mere succesfuld digitalstrategi: https://www.relevans.dk/viden/14-steps-digital-strategi

Digital 2.0 – den generelle strategiske vinkel

Digital 2.0 – the general strategic angle

With 1:1 advice, you get concrete and strategic advice for your sales and marketing setup. You will share in my knowledge from many years of practical experience in sales and marketing as well as advising countless companies on communication and marketing issues both nationally and internationally.

If you need ongoing sparring, you can, like many of our customers, create a clip card scheme with 1:1 advice - for example 10 clips for 15,000. An easy solution that provides good value for money.

Med 1:1 rådgivning får du konkret og strategisk rådgivning til dit salg- og marketingsetup. Du får del i min viden fra mange års praktisk erfaring inden for salg og marketing samt rådgivning af utallige virksomheder omkring kommunikations- og markedsføringsmæssige problemstillinger såvel nationalt som internationalt. 

Har du brug for løbende sparring, kan du ligesom mange af vores kunder lave en klippekortsordning med 1:1 rådgivning - fx 10 klip for 15.000. En nem løsning, der giver god værdi for pengene.

Rådgivning til salg og marketing 

Consulting for sales and marketing

Are you struggling to get enough out of your salespeople and your sales activities? Are you under pressure in relation to the market and your competitors?
Then this workshop is an obvious opportunity to gain insight into how you can significantly increase the effect of your sales work! In fact, I venture the claim that you can get more than 4-5 times the value out of your current sales setup - by digitizing and structuring your processes. And no, it far from means that your salespeople will be unemployed. They just get a different and more interesting role in the sales process - with 100% focus on closing orders.

The workshop will be based on your company's current sales setup, and you will be equipped with concrete advice and tools on how you can digitize and optimize, so that you can reach completely new heights with your sales.

You can read more about how marketing automation works and what the workshop can help you with here: https://www.relevans.dk/viden/marketing-automation-kvalificerer-dine-leads

A half-day and full-day version is offered.
Maximum number of participants in the workshop is 30.

Half day: DKK 22,000 excl. VAT
Full day: DKK 25,000 excl. VAT
   

Slås du med at få nok ud af dine sælgere og dine salgsaktiviteter? Er du presset i forhold til markedet og dine konkurrenter?
Så er denne workshop en oplagt mulighed for at få indblik i, hvordan du øger effekten af dit salgsarbejde markant! Faktisk vover jeg den påstand, at du kan få mere end 4-5 gange værdi ud af dit nuværende salgssetup - ved at digitalisere og strukturerer dine processer. Og nej det betyder langt fra, at dine sælgere bliver arbejdsløse. De får bare en anden og mere interessant rolle i salgsprocessen – med 100% fokus på at lukke ordrer.

Workshoppen vil tage udgangspunkt i jeres virksomheds nuværende salgssetup, og I vil blive udstyret med konkrete råd og redskaber til, hvordan I kan digitalisere og optimere, så I kan nå helt nye højder med jeres salg.

Du kan læse mere om hvordan marketing automation fungere og hvad workshoppen kan hjælpe jer med her: https://www.relevans.dk/viden/marketing-automation-kvalificerer-dine-leads

Der tilbydes en halvdags og heldags version. 
Max antal deltagere på workshoppen er 30. 

Halvdags: 22.000 kr. excl. moms
Heldags: 25.000  kr. excl. moms
   

Lær mere om hvordan du digitaliserer dit salg 

Learn more about how to digitize your sales

Lasse Hinke er uddannet HD(A) og en erfaren oplægsholder. Han er marketingstrateg og partner i Reklamebureauet Relevans, som han var med til at starte i 1998. Lasses speciale er strategisk kommunikation inden for en lang række brancher.

Igennem årene har Lasse rådgivet mange forskellige virksomheder omkring kommunikations- og markedsføringsmæssige problemstillinger såvel nationalt som internationalt.

Lasse har stor erfaring i at udvikle og skræddersy koncepter og værktøjer til kommunikative og markedsmæssige udfordringer for virksomheder i mange forskellige brancher. Samtidig har Lasse et skarpt øje for implementering og fastholdelse af koncepterne – og dermed for at resultaterne nås.

Foredragene er bygget op omkring et teoretisk grundlag sammenholdt med de praktiske erfaringer, Lasse har gjort sig i igennem sin arbejdsmæssige karriere.

Endvidere er Lasse medforfatter til bogen 'Adfærdspsykologi i Markedsføringen'. Bogen er et effektivt værktøj for alle, der vil forstå, hvordan psykologi påvirker vores adfærd – og hvilke elementer du bør lægge mærke til i din virksomheds kommunikation.


Lasse Hinke

Foredrag (2)

Digital 2.0 – your company's strategic angle

Digital 2.0 – the general strategic angle

1:1 (1)

Consulting for sales and marketing

Workshops (1)

Learn more about how to digitize your sales

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Lasse Hinke hos YouandX - Introduktion

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