Strategy in a digital world

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How do you prepare a digital strategy that creates results?

The first question you have to ask yourself when starting a strategy is: What is the purpose? Having a profile on a social media or getting many fans does not create value in itself. In contrast, a purpose that is rooted in the business is the best basis for creating a valuable digital strategy. And if you have defined a purpose that makes sense for the business, then you are much closer to defining which goals must be met - ultimately this is what allows you to measure the success of the project. In this lecture, Rikke Damgaard will talk about the 7 most important considerations you have to make in order to get off to a good start with a digital strategy. It is about: purpose, target group, media, digital content, contributors, goals and value. The lecture also describes challenges and is full of concrete examples and inspiration - and also touches on how to engage employees as digital ambassadors.

Foredragsholder: Rikke Damgaard

Varighed: 15 - 90 minutter

Emner: Branding, Digitization, Growth, Management, Marketing and Sales, Social Media og Technology

Sprog: Dansk og Engelsk

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